Module 3

                                                                    Module 3

In this section of the book the Author keeps informing us about the ten forces that flattened the world as he sees it. He talks about offshoring ,outsourcing, supply chains and Google.

offshoring is shipping the entire business to another country to produce the product or service at a less-expensive price while Outsourcing takes a part of a company, like their call center and contracts a different company to do the same work for less money. While reading the book I realized that offshoring is not as bad as most people want to make it look because of people losing their jobs, the Author helped me understand that even when the company moved the entire business to another country a variety of studies indicate that for every dollar they invested in an offshore factory this makes additional exports for its home country. The offshoring works both ways and America also benefits of the offshore investment coming in every year from those that want access to American markets. Also I think that a lot of those companies that have moved their factories overseas might not be in business anymore without doing that and for most cases I've heard of the company usually leaves some jobs in the united states.

We can call supply chain at the process of moving a product from the supplier to the consumer. A big example of good supply chain is Wal-Mart. Wal-Mart Inc. has become the biggest and most profitable retailer on the market. They realized they could save money and offer better prices if they got their good directly from manufactures, they have cutting edge technology to their advantage , they learn from their customers and what products consumers are buying the most, then they send that information to the supply chain to get them replaced right away.

Google is everywhere, its available all over the world and in different languages, at this point you don’t even need to know how to type to use it, your voice is enough. What made Google the leader in search engines was the technology they used to show the most relevant pages to the specific keyword that was entered in the search bar. Google knows exactly what you are looking for and with this comes the way they affected business. They offered business the opportunity to advertise online, for a price of course, but depending on your search or keyword you now get ads for any business that offer what you are looking for. You can get an advertise for a local business or for someone who has the product you need in another part of the country or world. That has helped both, consumers and business. I'm one of those who wont buy an item without looking at the reviews, options or prices on Google first, and to be honest if I don’t know something I turn to Google.  This search engine has helped every type of business, from small to large company to have growing opportunities and those who are not at par with technology will not be able to compete with the ones who already are.